DATA QUALITY MANAGEMENT
DATA QUALITY IS BECOMING MORE AND MORE IMPORTANT IN TODAY’S ENTERPRISE BUSINESS WORLD. THE IDEA BEHIND DATA QUALITY IS PRETTY STRAIGHT-FORWARD. BASICALLY, IT IS ABOUT TAKING DATA WHEN IT IS GENERATED IN THE ENTERPRISE AND MAKING IT FIT FOR ITS PURPOSES.
So, it includes things like standardizing data to various kinds of business codes, or business standards.
The ultimate goal of Data Quality Management is to achieve the desired business outcomes that rely upon high-quality data. Managing the data quality within the enterprise has become increasingly important, due to a number of key business drivers.
An example of critical Data Quality management need is to optimize customer relationship management and increase sales. You require high-quality data about your current and potential customers to understand them, communicate with them, and sell to them effectively.
So how do you get started? Focus on your data quality goals, target the data quality issues with high pay-back. We at EJADA, from our side, can offer more than one solution for data quality management that fits your current needs the most.
