ejada Systems Strengthens the Kingdom’s Intelligent Call Center Ecosystem with Global AI Capabilities through an Exclusive Partnership with Dyna.Ai

As digital services continue to expand rapidly across the Kingdom and beneficiary experience becomes a key driver of institutional performance, intelligent call centers have emerged as a core component of a broader digital ecosystem built on artificial intelligence, data analytics, and interaction quality. Within this context, ejada Systems is developing advanced operating models for intelligent call centers that enhance interaction efficiency, improve response quality, and deliver a more intelligent and sustainable experience for both beneficiaries and employees.

Building on this role, ejada Systems announced an exclusive partnership with Dyna.Ai to integrate global artificial intelligence capabilities, including voice- and text-based AI agent platforms, into operating environments. This enables government and private sector entities to adopt multi-channel intelligent engagement models and build more efficient and sustainable operating frameworks under clear governance structures aligned with the Kingdom’s digital transformation requirements.

As organizations continue to transform how they engage with beneficiaries, call centers are no longer standalone functions, but essential elements within an integrated digital ecosystem. ejada Systems focuses on aligning global technologies with market requirements and ensuring seamless integration with enterprise systems, strengthening continuity and enhancing organizational readiness to deliver more advanced engagement experiences.

ejada Systems also enables organizations to leverage AI agent platforms through disciplined operating models, leading technical alignment, operational integration, and use-case orchestration. This approach supports higher operational efficiency, improved response quality, and enhanced experiences for both beneficiaries and employees.

In parallel, these efforts include structured knowledge transfer and capability-building programs designed to empower Saudi talent to design, operate, and evolve intelligent call center solutions. This contributes to transforming advanced technologies from ready-made solutions into scalable national capabilities within an independent and sustainable digital ecosystem.

Commenting on the initiative, Mohammed Hassoobh, Chief Executive Officer of ejada Systems, said: “Organizations across the Kingdom are experiencing a rapid shift in beneficiary expectations, where traditional call center models can no longer meet the required levels of speed, quality, and continuity. From this perspective, ejada Systems is focused on developing intelligent call center operating models built on artificial intelligence and enhanced beneficiary experience, while ensuring knowledge transfer and national capability building to deliver sustainable solutions with real operational impact”.

Commenting on the partnership, Carlton Liew, Chief Business Officer and Co-Founder of Dyna.Ai, stated: "AI adoption across enterprises is reaching a point where value is no longer defined by experimentation, but by the ability to turn AI into a core operating capability. Through this partnership with ejada Systems, Dyna.Ai brings production-grade AI agents designed for enterprise-scale deployment, governance, and accountability. Together, we enable organizations to move beyond pilots and deliver measurable business outcomes at scale."

This announcement reflects ejada Systems’ global technology partnership model, built on knowledge transfer and localized control of advanced technologies. Through this approach, ejada continues to convert global innovation into national value, contributing to the development of a smarter and more sustainable intelligent call center ecosystem that supports the digital economy and aligns with Saudi Vision 2030 objectives.