As organizations continue to accelerate their digital transformation, cyber readiness has become a key enabler of operational stability and sustainable growth. In this context, ejada Systems continues to strengthen the national digital ecosystem by integrating intelligent cybersecurity capabilities that enhance resilience and support secure digital operations.

Building on this role, ejada Systems announced a partnership with Cybral, a specialist in AI-driven cybersecurity solutions, to integrate advanced artificial intelligence–driven capabilities across threat detection, behavioral analysis, and automated response within organizations’ operating environments. This integration enhances organizations’ ability to address cyber risks in a systematic and balanced manner.

The partnership focuses on organizing the use of advanced cybersecurity technologies and aligning security solutions with existing digital infrastructures through clear governance frameworks. This approach ensures operational stability, maintains alignment with business requirements, and transforms cybersecurity from isolated tools into an integral component of the national digital ecosystem.

ejada Systems assumes responsibility for aligning cybersecurity solutions with existing digital environments and guiding their practical use, enabling organizations to raise their level of cyber readiness and strengthen the protection of digital assets without adding operational burdens or increasing complexity within their working environments.

Commenting on the announcement, Mohammed Hassoobh, Chief Executive Officer of ejada Systems, stated: “As digital transformation continues to accelerate, cyber readiness has become a cornerstone of business stability and the sustainability of digital ecosystems. Ejada Systems’ role is to orchestrate and integrate intelligent cybersecurity capabilities within organizations’ operational environments in a way that strengthens their readiness and protects digital assets, without adding operational burden or increasing complexity.”

From his side, Abdullah Alomran, Managing Director at Cybral, commented that this collaboration reflects Cybral’s commitment to delivering intelligent, data-aware cybersecurity solutions that address real-world risk. By combining Cybral’s advanced exposure validation and data security capabilities with ejada’s regional expertise, the partnership aims to help organizations improve visibility, prioritize risk effectively, and strengthen their overall cybersecurity posture.

This partnership reflects ejada Systems’ specialized partnership model, which focuses on attracting targeted innovation and integrating it to address cybersecurity challenges with long-term national impact. Through this approach, ejada continues to strengthen the security and sustainability of the Kingdom’s digital environment in support of Saudi Vision 2030 objectives.

As digital services continue to expand rapidly across the Kingdom and beneficiary experience becomes a key driver of institutional performance, intelligent call centers have emerged as a core component of a broader digital ecosystem built on artificial intelligence, data analytics, and interaction quality. Within this context, ejada Systems is developing advanced operating models for intelligent call centers that enhance interaction efficiency, improve response quality, and deliver a more intelligent and sustainable experience for both beneficiaries and employees.

Building on this role, ejada Systems announced an exclusive partnership with Dyna.Ai to integrate global artificial intelligence capabilities, including voice- and text-based AI agent platforms, into operating environments. This enables government and private sector entities to adopt multi-channel intelligent engagement models and build more efficient and sustainable operating frameworks under clear governance structures aligned with the Kingdom’s digital transformation requirements.

As organizations continue to transform how they engage with beneficiaries, call centers are no longer standalone functions, but essential elements within an integrated digital ecosystem. ejada Systems focuses on aligning global technologies with market requirements and ensuring seamless integration with enterprise systems, strengthening continuity and enhancing organizational readiness to deliver more advanced engagement experiences.

ejada Systems also enables organizations to leverage AI agent platforms through disciplined operating models, leading technical alignment, operational integration, and use-case orchestration. This approach supports higher operational efficiency, improved response quality, and enhanced experiences for both beneficiaries and employees.

In parallel, these efforts include structured knowledge transfer and capability-building programs designed to empower Saudi talent to design, operate, and evolve intelligent call center solutions. This contributes to transforming advanced technologies from ready-made solutions into scalable national capabilities within an independent and sustainable digital ecosystem.

Commenting on the initiative, Mohammed Hassoobh, Chief Executive Officer of ejada Systems, said: “Organizations across the Kingdom are experiencing a rapid shift in beneficiary expectations, where traditional call center models can no longer meet the required levels of speed, quality, and continuity. From this perspective, ejada Systems is focused on developing intelligent call center operating models built on artificial intelligence and enhanced beneficiary experience, while ensuring knowledge transfer and national capability building to deliver sustainable solutions with real operational impact”.

Commenting on the partnership, Carlton Liew, Chief Business Officer and Co-Founder of Dyna.Ai, stated: "AI adoption across enterprises is reaching a point where value is no longer defined by experimentation, but by the ability to turn AI into a core operating capability. Through this partnership with ejada Systems, Dyna.Ai brings production-grade AI agents designed for enterprise-scale deployment, governance, and accountability. Together, we enable organizations to move beyond pilots and deliver measurable business outcomes at scale."

This announcement reflects ejada Systems’ global technology partnership model, built on knowledge transfer and localized control of advanced technologies. Through this approach, ejada continues to convert global innovation into national value, contributing to the development of a smarter and more sustainable intelligent call center ecosystem that supports the digital economy and aligns with Saudi Vision 2030 objectives.

في ظل تسارع التحول الرقمي وارتفاع توقعات العملاء، تبرز الحاجة إلى نماذج أكثر نضجًا في إدارة تجربة العملاء، تتجاوز تبنّي المنصات التقنية إلى بناء منظومات متكاملة تربط التقنية بالعمليات والبيانات والقدرات البشرية. وفي هذا السياق، تؤكد إجادة للنظم دورها كمُمكّن رئيسي لمنظومات تجربة العملاء الذكية في المملكة، عبر شراكتها مع Genesys كإحدى الشركات العالمية الرائدة في هذا المجال.

ويظهر هذا التوجه من خلال تواجد إجادة في فعالية Genesys Xperience on Tour – الرياض بصفتها راعيًا بلاتينيًا، حيث تطرح من خلال جلستين رؤيتها حول الانتقال من منصات تجربة العملاء إلى منظومات ذكية متكاملة، ودور الذكاء الاصطناعي في تمكين القدرات البشرية وبناء نماذج تجربة عملاء أكثر قدرة على تحقيق قيمة مستدامة للأعمال.

ويرتكز هذا الطرح على توظيف التقنيات العالمية ضمن نماذج تشغيل تُدار محليًا، وتتكامل فيها القنوات الرقمية مع البيانات والكوادر البشرية ضمن إطار موحّد، يتيح للجهات بناء تجارب عملاء أكثر كفاءة ومرونة، وقادرة على دعم التحول المؤسسي وتحسين الأداء التشغيلي.

ويعكس هذا النهج عمق الشراكة بين إجادة وGenesys، ودور إجادة في قيادة تطوير منظومة تجربة العملاء في المملكة، عبر تمكين الجهات من تنظيم القدرات التقنية والبشرية ضمن أطر تشغيلية متقدمة، تسهم في تحقيق نتائج أعمال ملموسة، وتدعم مستهدفات التحول الرقمي على المدى الطويل.

المملكة العربية السعودية، الرياض فبراير 2026 –: تواصل إجادة للنظم دورها في تمكين المواهب الوطنية وتعزيز جاهزيتها للمساهمة في مسارات التحول المؤسسي والتقني في المملكة، من خلال مشاركتها في ملتقى فرصتي لتمكين الشباب الخامس، المقام في مركز الملك خالد الحضاري بمنطقة القصيم، ضمن نهجها المستمر في دعم منظومة تمكين الشباب وبناء القدرات الوطنية.

وترتكز جهود إجادة على بناء منظومة متكاملة تجمع بين التدريب والتوظيف وريادة الأعمال والتقنية، بما يتيح للشباب بناء مسارات مهنية واضحة تستند إلى احتياجات السوق وتوجهاته المستقبلية، وتسهم في مواءمة الكفاءات الوطنية مع متطلبات التحول الرقمي والذكاء الاصطناعي، بما يعزز جاهزية الشباب للمرحلة المقبلة.

وفي هذا السياق، حظيت إجادة للنظم بتكريم من صاحب السمو الملكي الأمير الدكتور فيصل بن مشعل بن سعود بن عبدالعزيز، أمير منطقة القصيم، تقديرًا لإسهامها بصفتها راعيًا فضيًا للملتقى في دعم منظومة تمكين الشباب وتعزيز التكامل بين الجهات المشاركة، بما يؤكد التزام الشركة ببناء منظومة تمكين طويلة الأمد تسهم في تحقيق مستهدفات رؤية المملكة 2030.

Riyadh, Saudi Arabia – ejada Systems the leading digital transformation Orchestrator in the Kingdom of Saudi Arabia, and Etihad Etisalat (Mobily), one of the region’s foremost technology, telecommunications, and media companies, have achieved a new milestone in their ongoing collaboration. This comes with the successful completion of the third phase of Mobily’s Oracle ERP transformation program, through the implementation of Oracle Cloud Lease Management, Oracle Cloud EPM Financial Consolidation (FCCS), and Oracle Enterprise Performance Reporting (EPRCS) solutions. This phase marks a significant step in Mobily’s digital transformation journey, contributing to enhanced financial governance, improved reporting quality, and increased operational efficiency through advanced automation and real-time data monitoring.

This phase has brought a major leap forward in developing Mobily’s financial ecosystem. Oracle Cloud Lease Management enabled the full integration of lease contract processes, including lifecycle management, complete automation of billing operations, and seamless integration with financial systems. Additionally, Oracle Cloud EPM Financial Consolidation (FCCS) unified financial closing practices across Mobily’s six subsidiaries, automating intercompany eliminations, providing real-time dashboards, streamlining the closing cycle, and reducing reliance on manual spreadsheets. Furthermore, Oracle Enterprise Performance Reporting enhanced Mobily’s reporting methodology by standardizing financial messaging, accelerating the production of annual, quarterly, and monthly reports, and offering dynamic templates for management files, board reports, and regulatory disclosures.

On this occasion, Mr. Mohammed Alshamari, Business Solutions Senior Director at ejada Systems, stated: "Completing this phase with Mobily reflects the strength of our shared ambition to build a more agile, data-driven financial environment that enhances organizational planning and decision-making. Transitioning to advanced automation, unified reporting, and structured contract management gives Mobily greater flexibility, strengthens governance, and improves future visibility. Our efforts always focus on delivering solutions that create tangible impact and measurable results, and this project underscores the importance of investing in cloud platforms specialized in financial operations."

This phase has enabled Mobily to strengthen governance, accelerate financial closing, improve reporting accuracy, and enhance operational efficiency across all financial activities. Moving to an advanced cloud environment has supported decision-making through real-time analytics and delivered tangible improvements by reducing manual reconciliations and eliminating traditional spreadsheet-based closing methods. Collectively, these results reaffirm Mobily’s leading position in the telecommunications sector and its ongoing ability to adopt advanced cloud technologies.

Meanwhile, Mobily’s Chief Information Officer, Yousef Al-Suhaibani, commented:
"Our partnership with ejada has created a transformative leap in cloud services and marked a turning point in our journey. The added flexibility and instant access to information will improve our decision-making processes and help us adapt to the growing demands of the market. These advanced platforms and solutions are key enablers for maintaining our leadership in technology, media, and telecommunications, and they form an integral part of our commitment to innovation and excellence."

The collaboration between ejada and Mobily continues to demonstrate the significant impact of cloud technologies on efficiency and financial planning, reflecting both parties’ commitment to advancing Mobily’s digital and operational capabilities.

About ejada  

ejada, a leading Information Technology (IT) services provider headquartered in Saudi Arabia, empowers organizations across the Middle East and Africa (MENA) to thrive in today's digital landscape. The Company helps businesses and public-sector entities achieve and maintain a competitive edge through innovative IT solutions and services specifically designed to support their digital transformation journey. 

ejada sets itself apart by offering a unique combination of local expertise and global reach combining a locally based, culturally aware workforce with comprehensive cross-industry solutions and strategic partnerships with globally renowned technology vendors and partners.  For more information, please visit www.ejada.com 

أعلن مجلس إدارة شركة إجادة للنظم عن قراره بتعيين الأستاذ محمد حسّوبه رئيساً تنفيذياً للشركة اعتباراً من 1 يناير 2026، وذلك في إطار توجهات الشركة لتعزيز قيادتها التنفيذية ودعم استمرارية مسيرتها نحو النمو المؤسسي والتوسع في تنفيذ مشاريع التحول الرقمي على مستوى المملكة.

ويتمتع الأستاذ محمد حسّوبه بخبرة مهنية تمتد لأكثر من عشرين عاماً في مجالات الخدمات المالية وأسواق المال والتحول المؤسسي، شغل خلالها مناصب قيادية في عدد من الجهات والشركات السعودية الكبرى، حيث تولى منصب الرئيس التنفيذي في شركة أتمال، والذي ساهم من خلالها في تأسيس وقيادة الشركة وتحقيق النمو، بالإضافة الى مناصب قيادية في مصرف الراجحي ومجموعة تداول السعودية، حيث أسهم من خلالها في قيادة تحولات استراتيجية وتطوير نماذج تشغيلية حديثة دعمت الكفاءة التشغيلية والنمو المستدام، ويُعرف بخبرته في إدارة التغيير المؤسسي، وقيادة مبادرات التحول الرقمي واسعة النطاق، وتبني التقنيات المتقدمة وفي مقدمتها الذكاء الاصطناعي.

وأكد مجلس الإدارة ثقته في أن تعيين الأستاذ محمد حسّوبه رئيساً تنفيذياً للشركة سيُسهم في مواصلة تنفيذ استراتيجية الشركة، وتعزيز مكانتها كشركة وطنية رائدة في قيادة التحول الرقمي، ودعم دورها في تمكين الجهات الحكومية والقطاع الخاص من بناء بيئات رقمية متكاملة، بما ينسجم مع مستهدفات رؤية المملكة 2030 ويحقق قيمة مستدامة لعملائها وشركائها.